When schools were mandated to transition into virtual learning environments, millions of students found themselves in a new educational setting. For some, virtual learning became exhausting, others hardly found it interactive, and many simply missed the human contact that teachers provide to their students.
It has left plenty of private education businesses struggling to persevere in an era of online marketing efforts from the traditional marketing recruitment campaigns. However, families are still keen to the idea of private in-person schooling.
The question is how can private schooling institutions bring forward a campaign to increase enrollment that reaches locked down families? There are various methods that private schools can take. We will look at email marketing, having a convenient online presence, and understanding website audits.
Email Marketing
While private education institutions had been practicing marketing online for years, the swift rise of COVID-19 exasperated the need for schools to operate marketing techniques online. How successful a business adopts online marketing methods could potentially decide their fate as a business. Email marketing is one digital marketing method private schools using to increase enrollment.
Email marketing is relatively inexpensive. Communicating via emails is an effective way of reaching potential customers since a high percentage of consumers actively check their emails every day. It must be noted, however, that email marketing works effectively when businesses widen their market audience while simultaneously understanding their current parents’ needs. Email market growth works adequately with lead magnets, also known as opt-in offers, that typically do not cost anything.
Although private schools are struggling to increase enrollment numbers, there is no denying that people are still in demand for a private education. Private education is an option for students to finally receive an in-person education that may have been halted. Transitioning to online has been difficult for everyone but building a pipeline of new applicants is still paramount to future success. To learn about email marketing capabilities, email info@marketingmaven.com.