Maven Insights
Beyond the Booth: How Tech Brands Should Prepare for CES 2026
CES isn’t just another event — it’s the global stage where tech brands prove themselves. And if you’re Googling how to prepare for CES 2026, you’re already ahead of half the exhibitors who wait too long to plan. This guide outlines proven marketing strategies to help...
Integration Over Imitation: Why The Marketing Maven Method Outperforms One-Off Campaigns
Despite evolving marketing expectations, many organizations still lean heavily on one-off campaigns—bursts of activity that create short-lived attention but lack strategic follow-through. These campaigns often lead teams to ask, “Why aren’t we seeing sustained...
Turning Holiday Events into Year-Round Marketing Momentum
Holiday events often get categorized as seasonal “feel-good moments,” but when aligned with an integrated marketing strategy, they become foundational brand assets with long-term value. In an ever-growing experience-driven landscape, the most effective holiday...
Social Media Trends: When to Pursue and When to Avoid
Social media trends come and go faster than you can say “viral.” One week it is a dance challenge, the next it is a niche meme that shows up in brand campaigns. Joining in can be a fun way to show personality, but chasing every trend can quickly drain time and...
How to Plan a Milestone Event That Builds Legacy
Milestone moments don’t come around often — and when they do, they carry the weight of legacy, leadership, and future vision. Whether it’s a 25th anniversary, a product breakthrough, or a leadership transition, these moments are more than celebrations. They are...
The GLP-1 Revolution: Marketing Strategies for Metabolic Health Brands
The world of health and wellness is undergoing a major shift. With the explosive popularity of GLP-1 medications such as Ozempic, Wegovy, and Mounjaro, consumer behavior around nutrition, fitness, and supplements has fundamentally changed. For marketers in the...
Maximizing Trade Show ROI: Lessons from SupplySide Global
Every October, Las Vegas becomes the heartbeat of the supplement, food, and nutraceutical world — and SupplySide Global is where it all happens. Thousands of innovators, buyers, and brands collide under one roof, each trying to make their booth the next big story. But...
From Booth Buzz to B2B Leads: Your Post-Event Marketing Playbook
You survived SupplySide Global — the early mornings, long days, and endless networking. The booths are packed up, the caffeine has worn off, and your inbox is overflowing. Now comes the real work: turning that booth buzz into B2B leads that actually close. At...
Geotargeting in SEO: Why Location Precision is Defining the Future of Digital Marketing
Search Engine Optimization (SEO) has been the gold standard for digital visibility for years. Businesses invested heavily in keywords, link building, and technical optimization to claim the coveted top spots in Google search results. But the digital landscape has...
The Key Steps of a Successful Marketing Campaign
A marketing campaign should be a structured, goal-driven initiative designed to create measurable impact. Whether the aim is to generate leads, boost brand awareness, or drive sales, successful campaigns follow a strategic process. Skipping steps or rushing through...