There has been a lot of talk lately about the future of industries, from energy efficiency to digitization, companies are looking ahead. PR also is looking ahead and is on the forefront of a transformation that will change how professionals operate.
Below we examine the future of PR and how your company can utilize these new resources to achieve your PR objectives.
Chatbots for PR
Many people may be familiar with chatbots. They are automated responses to questions received from customers online. They are an interactive form of artificial intelligence that emulates human interaction by messaging customers back answers to their pressing questions. Often, they are used to resolve customers service questions or issues, recommend products to or help place orders. However, many may be wondering how do you use chatbots for PR? Also, can chatbots help my business?
For PR, chatbots can be used to manage customer questions or inquiries you receive via your website. They can be used to answer frequently asked questions or address pressing customer issues. They can provide quick answers. In a time when people expect answers immediately, chatbots offer a quick alternative to satisfy clients.
So, how to use chatbots on my site. Setting up chatbots is easy, have an option on your homepage that allows clients to type in press questions. A chatbot will respond and start answering questions and then an employee can take over for more complex issues a chatbot can’t answer.
How to use voice technology
Voice technology, often called voice-activated or speech recognition software, is a software program or hardware device that decodes the human voice. The technology can provide answers to questions, turn on devices, perform commands or find information. People use voice technology for everything from playing their favorite song to asking for dinner recommendations to turning the lights on in their home.
However, besides making life a little easier, voice technology also is a game changer for the PR industry. Enhancing both internal and external communications, voice technology is changing the way brands communicate with stakeholders. From launching inspirational messages to employees via devices like Alexa and Google Home to offering voice activated games, brands are finding inventive new ways to reach their target audiences and communicate their key messaging.
PR machine learning
To understand PR machine learning you must first understand what machine learning is. Machine leaning is a capability of machines to learn how to perform a task without explicitly being programmed to do so. So, how does this compute to PR?
From media tracking to monitor industry news, these are very manual tasks. With PR machine learning software can automate a large portion of media tracking and reporting, freeing up employees’ time to do more complicated work. Machine learning also can monitor industry news and send detailed reports, once again freeing up time for employees to do other more pressing assignments.
There also could be opportunities in the future for machine learning to help with content development for both website and social media. However, don’t worry about being replaced, there will always be a need to humans to check this work to ensure accuracy.
As we look to the future of PR, existing and new technologies will place a crucial role in enhancing efficiencies. To learn about our modern PR capabilities, email info@marketingmaven.com.