As you look at your business objectives for 2022, you may be wondering if you should consider executing public relations (PR) tactics to achieve your goals and increase brand awareness. PR is an affordable and essential way to communicate key messages, as well as increase brand visibility. Below are few tips on why PR is important to your 2022 strategy.
It’s all about reputation
You may be wondering; how does a PR agency save my reputation? PR not only raises awareness about your brand, but also improves your reputation. If key stakeholders aren’t familiar with your brand, earned media coverage is a great way to increase visibility. Also, if your brand has been damaged, positive publicity can help to change the narrative.
What is your key messaging?
What do you want stakeholders to know about your organization? What is your elevator pitch? A knowledgeable PR agency can execute extensive audits of your brand to help you determine what is your key messaging and what should you be communicating to stakeholders to make the best impression.
Social media is key
Are you properly leveraging social media to its full potential? Are you making sure you have engaging content that communicates your key messages, while also driving a call to action? Social media isn’t going anywhere, so it is important that brands are leveraging it correctly to promote themselves with PR.
Get the most ROI
As our economy continues to rebound from the ongoing pandemic, brands have tighter marketing budgets and more demands to show a return on investment (ROI). Instead of investing in expensive advertising that last for a short amount of time, consider investing in PR that can be repurposed over time. From earned media relations to social media to partnerships with bloggers, this content can be used on multiple channels over longer periods of time.
Picture perfect
One part of PR many brands forget is imagery. Make sure you invest in photography that tells your brand’s story. Pictures can be used in a variety of ways and can communicate your brand. If you are working with a PR firm, consider creating a list of photography you need. These photos can be used in social media, advertising, in media kits, and for media pitching.
As you examine your marketing strategy for 2022 consider adding PR to your plan. PR plays a critical role in brand awareness and pays for itself in a short amount of time. To learn about our PR capabilities, email info@marketingmaven.com.
