You survived SupplySide Global — the early mornings, long days, and endless networking. The booths are packed up, the caffeine has worn off, and your inbox is overflowing. Now comes the real work: turning that booth buzz into B2B leads that actually close.
At Marketing Maven, we’ve helped brands in nutraceuticals, food and beverage, personal care, and pet health do exactly that. Here’s our insider playbook for making every handshake count long after the lights of Las Vegas fade.
1️⃣ Follow Up Fast — Before They Forget You
If you wait until Monday to send your first email, you’re already behind. The brands that win post-show are the ones who follow up immediately — while your conversation is still top of mind.
Mention your booth chat, reference the product or sample they were interested in, and make it personal. Skip the generic template and talk like you would in person.
The first to follow up sets the tone for the relationship. Quick, human, and relevant always beats polished but late.
2️⃣ Sync Your CRM — Chaos Kills Momentum
We can’t stress this enough — your badge scans aren’t gold until they’re in your CRM. Every year, we see great leads fall through the cracks because they’re stuck in someone’s email or a spreadsheet.
Upload and tag leads the same day (e.g., ‘SSW 2025’), assign them to reps with clear next steps, and trigger an automated thank-you or recap email immediately.
It’s not about fancy tech; it’s about speed and clarity. The faster your CRM reflects reality, the faster your pipeline grows.
3️⃣ Remarket Like a Pro — Stay Top of Mind (and In Their Feed)
Most people you met aren’t ready to buy today — but they’re definitely Googling you tomorrow.
That’s where remarketing comes in. It’s your digital ‘nice to see you again’ moment.
Create audiences from people who visited your recap page, watched your booth video, or downloaded your catalog. Run simple ads on LinkedIn and Google that remind them who you are and what problem you solve.
Keep it conversational and familiar: ‘Hey, thanks for stopping by our booth at SupplySide Global — here’s that guide we mentioned.’
You’re not selling — you’re continuing the conversation. That’s how relationships (and conversions) start.
4️⃣ Turn Booth Moments Into Content Gold
Every conversation you had, every question you answered, every reaction you got — that’s content waiting to happen.
Turn it into a short recap video, a ‘Top Trends We Heard at SSW’ LinkedIn post, or a blog on what the industry was buzzing about.
That’s how we help clients extend their event exposure — by transforming live moments into lasting impressions.
5️⃣ Measure What Actually Matters
Forget booth traffic. The only metric that matters is momentum.
Track how many of your SSW contacts move to a call, proposal, or closed deal. Look at engagement on your follow-up emails and remarketing campaigns.
When you can tie revenue back to specific events and actions, you stop guessing and start planning smarter for the next show.
6️⃣ Nurture the Slow Burn
Some leads take time — and that’s okay.
Set up a simple 3-touch email sequence over 6–8 weeks:
1. Thank them and share something valuable (like your recap or insights).
2. Highlight a success story or case study relevant to their brand.
3. Offer a short consultation or audit when they’re planning Q1.
You’re not chasing — you’re staying visible and useful. That’s how trust compounds.
7️⃣ Partner With the Experts Who Live and Breathe Trade Shows
At Marketing Maven, we don’t just ‘help with marketing.’ We help brands like yours translate event energy into measurable growth.
We’ve built CRM systems that save hours of manual work, launched remarketing campaigns that kept brands top of mind all year, and turned post-show content into SEO magnets.
We know the SupplySide crowd — and we know how to keep you in front of them long after they’ve left Vegas.
Ready to turn your booth buzz into business? Let’s talk about your post-event strategy. Your future leads are already searching — let’s make sure they find you first.