Maven Insights

Beyond the Booth: How Tech Brands Should Prepare for CES 2026

CES isn’t just another event — it’s the global stage where tech brands prove themselves. And if you’re Googling how to prepare for CES 2026, you’re already ahead of half the exhibitors who wait too long to plan. This guide outlines proven marketing strategies to help...

Integration Over Imitation: Why The Marketing Maven Method Outperforms One-Off Campaigns

Despite evolving marketing expectations, many organizations still lean heavily on one-off campaigns—bursts of activity that create short-lived attention but lack strategic follow-through. These campaigns often lead teams to ask, “Why aren’t we seeing sustained...

Turning Holiday Events into Year-Round Marketing Momentum

Holiday events often get categorized as seasonal “feel-good moments,” but when aligned with an integrated marketing strategy, they become foundational brand assets with long-term value. In an ever-growing experience-driven landscape, the most effective holiday...

Social Media Trends: When to Pursue and When to Avoid

Social media trends come and go faster than you can say “viral.” One week it is a dance challenge, the next it is a niche meme that shows up in brand campaigns. Joining in can be a fun way to show personality, but chasing every trend can quickly drain time and...

How to Plan a Milestone Event That Builds Legacy

Milestone moments don’t come around often — and when they do, they carry the weight of legacy, leadership, and future vision. Whether it’s a 25th anniversary, a product breakthrough, or a leadership transition, these moments are more than celebrations. They are...

The GLP-1 Revolution: Marketing Strategies for Metabolic Health Brands

The world of health and wellness is undergoing a major shift. With the explosive popularity of GLP-1 medications such as Ozempic, Wegovy, and Mounjaro, consumer behavior around nutrition, fitness, and supplements has fundamentally changed. For marketers in the...

Maximizing Trade Show ROI: Lessons from SupplySide Global

Every October, Las Vegas becomes the heartbeat of the supplement, food, and nutraceutical world — and SupplySide Global is where it all happens. Thousands of innovators, buyers, and brands collide under one roof, each trying to make their booth the next big story. But...

From Booth Buzz to B2B Leads: Your Post-Event Marketing Playbook

You survived SupplySide Global — the early mornings, long days, and endless networking. The booths are packed up, the caffeine has worn off, and your inbox is overflowing. Now comes the real work: turning that booth buzz into B2B leads that actually close. At...

Geotargeting in SEO: Why Location Precision is Defining the Future of Digital Marketing

Search Engine Optimization (SEO) has been the gold standard for digital visibility for years. Businesses invested heavily in keywords, link building, and technical optimization to claim the coveted top spots in Google search results. But the digital landscape has...

The Key Steps of a Successful Marketing Campaign

A marketing campaign should be a structured, goal-driven initiative designed to create measurable impact. Whether the aim is to generate leads, boost brand awareness, or drive sales, successful campaigns follow a strategic process. Skipping steps or rushing through...

SEO vs. GEO: Understanding the Difference and Maximizing Local Conversion Impact

Sep 19, 2025 | DIGITAL MARKETING

With more of the marketing process occurring online, success hinges on more than simply having an online presence. Precision is critical; messages need to reach the right audience, at the right time, with the right message. Two key strategies often discussed in this...

What is AEO and Why It Matters in the New Search Era

Sep 5, 2025 | CREATIVE SERVICES, DIGITAL MARKETING

The way people search for information is changing. To combat that, the way that brands are being found is changing and businesses can capitalize on the new digital strategies. For so long, Search Engine Optimization (SEO) dominated digital strategy. But as AI-driven...

The Growing Importance of Digital PR in The Age of AI

Aug 22, 2025 | DIGITAL MARKETING, PUBLIC RELATIONS

As ChatGPT and other AI-enabled mechanisms grow in usage and popularity, a great opportunity opens for PR practitioners to convey news about their clients’ companies with greater alacrity and circulation. These AI agents synthesize information from top news outlets as...

Building Trust Brick by Brick: PR 101 for the Construction Industry

Aug 8, 2025 | EVENTS, PUBLIC RELATIONS

Your reputation is your strongest asset in construction. Projects are high-value, risks are significant, and trust is critical. Public relations (PR) is a critical tool for construction firms to build credibility, attract new business, and protect their brand across a...

The Reputation Flywheel: How Automated Reviews Supercharge Integrated Campaigns

Jul 17, 2025 | DIGITAL MARKETING, EMAIL MARKETING, NEWS, PUBLIC RELATIONS, SOCIAL MEDIA MARKETING

You’ve probably felt this before… You wrap up a job — HVAC repair, panel upgrade, new roof install — and the customer loves it. They thank your crew. They say they’ll definitely leave a review. But a week goes by… nothing. Then out of nowhere, some guy who ghosted...

Beyond LinkedIn: Why You Need a Personal Website

Jul 3, 2025 | WEB DEVELOPMENT

Here's the reality: everyone has a LinkedIn profile. It's the professional equivalent of having a business card. But LinkedIn is just the starting point, not the destination. Think about the last time you researched someone online. You landed on their LinkedIn,...

Digital Marketing Tips to Heat Up Your HVAC Leads This Season

Jun 23, 2025 | DIGITAL MARKETING

As temperatures rise, so does the competition for HVAC leads. Consumers aren’t just calling the first contractor they find—they’re turning to Google, reading reviews, and clicking ads with urgency. If your digital marketing isn’t generating consistent, qualified leads...

A Step-by-Step Guide: How to Choose the Right Influencer for Your Brand

Jun 17, 2025 | INFLUENCER MARKETING

Choosing the right influencer for your brand goes beyond marketing; it’s strategic alignment. Selecting an influencer focuses less on the quantity of followers and more on the quality and alignment of followers. Are those followers listening, engaging, and converting?...

Commercial Construction Marketing: Winning High-Value Contracts

May 23, 2025 | DIGITAL MARKETING, EVENTS, PUBLIC RELATIONS

Marketing for commercial construction firms differs significantly from residential marketing. Rather than selling homes to individuals, commercial firms must appeal to businesses, real estate developers, and government agencies. This means marketing must focus on...

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