by Marketing Maven | Jan 8, 2025 | PUBLIC RELATIONS, SOCIAL MEDIA MARKETING
In November 2022, Taylor Swift announced she would be going on tour. Unlike her previous tours, this one would cover more than just her most recent album, Midnights, and highlight every single musical era that she’s had as an artist. Just over two years later, The...
by Marketing Maven | Nov 14, 2024 | DIGITAL MARKETING, MARKETING RESEARCH, SOCIAL MEDIA MARKETING
Starbucks’ Challenge: Declining Sales and Unsatisfied Customers With three consecutive quarters of declining sales, Starbucks has had to reevaluate their strategy, with a clear disconnect between what customers want and what the company is selling. With growing...
by Marketing Maven | Nov 8, 2024 | DIGITAL MARKETING, SOCIAL MEDIA MARKETING
Thanksgiving and Black Friday are two of the biggest retail events in the U.S, with billions of dollars spent online during these days. Digital ads play a critical role in driving sales online and in-store. But to take full advantage of these shopping shenanigans,...
by Marketing Maven | Oct 21, 2024 | SOCIAL MEDIA MARKETING
As the holiday season approaches, the time is ripe to connect with your audience through fun, seasonal content. From Halloween spookiness to holiday cheer, it’s important to keep your strategy cohesive and engaging. Here’s how to plan a seamless seasonal content...
by Marketing Maven | Sep 6, 2024 | SOCIAL MEDIA MARKETING
Let’s face it, the age of the one-way street on social media is over. Consumers crave authenticity, and while beautifully curated content is impressive, it can often feel sterile. Enter the hero of our story: user-generated content (UGC). It’s not just a...
by Marketing Maven | Aug 2, 2024 | SOCIAL MEDIA MARKETING
Navigating social media can often feel like shouting into the void. You broadcast your message, but is anyone truly engaging? Likes are transient, comments are rare, and the whims of algorithms can be perplexing. What if you could transform this noise into a...
