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Los Angeles County Chapter (LANECA)
Challenge:
The challenge was to create a simple, mobile-friendly WordPress website that was easy to navigate while incorporating several specific features, including a documents section with multiple PDFs, custom icons for membership, and an events page. Additionally, there were a limited number of revisions for both design and content, requiring efficiency in the feedback process.
Services Provided:
Web Development
Creative Services
Content Writing Services
Solution:
- Simple, User-Friendly Design: Developed a clean, basic layout that was mobile-responsive and easy to navigate.
- Content Management: Created a Documents section with 17 categories and 3-8 PDFs, organized in chronological order for easy access.
- Custom Features: Designed membership custom icons and an events page to showcase upcoming events.
- Revisions Process: Provided two rounds of design and copy revisions to refine the website based on feedback.
Results:
The result was a straightforward, functional WordPress website that was easy to navigate, mobile-friendly, and included all requested features (documents, custom icons, and events). It met the client’s needs within the set revision limits and provided a clean, efficient user experience.
TAFT Electric
Challenge:
Enhance online visibility, foster team spirit, showcase company
culture, and attract quality talent.
Designing an 80th anniversary logo that reflects the brand’s rich history and celebrates this milestone while staying true to the company’s existing colors and design aesthetics. The logo needed to be both modern and timeless, encapsulating the essence of 80 years in business.
Services Provided:
Social Media Marketing
Public Relations
Creative Services
Solution:
Build and foster an online community through LinkedIn
Developed a logo with the “80th” as the central element, incorporating a bold and modern typeface to convey strength and stability. The “0” cleverly features a lightbulb icon, symbolizing innovation and the company’s connection to the electric industry. The lightning bolt adds energy and dynamism, while the existing brand colors ensure consistency. The design is professional yet celebratory, with clean typography and a balanced composition.
Results:
Impressions increased
1,321%
Engagements increased
3,094%
Audience increased
251%
A visually compelling 80th anniversary logo that honors the company’s history while showcasing its innovative spirit. The design effectively communicates tradition, achievement, and celebration, fostering pride among stakeholders and reinforcing the brand’s identity in its milestone year.
VC Electrical Apprenticeship Program
Challenge:
The client needed a simple, mobile-friendly WordPress website, landing pages, a recruiting video, and professional photos, all while ensuring brand consistency and clear, compliant messaging.
Services Provided:
Web Development
Creative Services
Content Writing Services
Solution:
- Website Development: Built a user-friendly, mobile-optimized site with two rounds of revisions.
- Landing Pages: Created high-converting landing pages for lead generation with clear CTAs.
- Recruiting Video: Produced a :60 and :30 second video using existing assets, capturing job sites and emotional moments.
- Videography & Photography: Scheduled an on-site shoot to capture training interactions and student experiences.
- Brand & Messaging: Followed brand guidelines and ensured all content was legally compliant.
Results:
Delivered a modern, functional website and engaging landing pages, along with a high-quality recruiting video and professional photos, all on time and aligned with the client’s goals.
The Current
Challenge:
The client needed a cohesive brand for their internal newsletter that reflected energy, innovation, and connectivity. They required not only a logo but also a fully designed email template and printable PDF version to ensure consistent communication across digital and physical formats.
Services Provided:
Creative Services
Solution:
Marketing Maven branded The Current by developing a dynamic logo that combined a power transmission tower with flowing waves, symbolizing electricity and movement. Beyond the logo, the team created a custom Mailchimp newsletter template and a matching PDF version, ensuring the newsletter maintained a professional, polished look whether viewed online or in print. Both designs were aligned with the new branding for seamless recognition.
Results:
The cohesive branding and multi-format templates elevated the look and feel of The Current. The refreshed design increased employee engagement, improved readability across platforms, and reinforced the newsletter’s role as a key source of company news and updates.