Effective Marketing Solutions for the Landscaping Industry
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SOUTHLAND SOD FARMS
Challenge:
Southland Sod needed to create two focused landing pages—one for consumers and one for landscape contractors—that clearly communicated value and drove lead generation. The project also required integration into their existing WordPress site, as well as a QR code and a print-ready design for a brochure/mailer. A key challenge was balancing technical information with accessible messaging across both audiences while keeping brand consistency and supporting offline-to-online engagement.
Services Provided:
Creative Services
Content Writing Services
Web Development
Marketing Research
Digital Advertising
Solution:
Results:
Exhart
Challenge:
Exhart, a leading decorative home and garden brand, sought a comprehensive understanding of its position in the competitive e-commerce landscape. The company faced increasing pressure from digital-native rivals and needed a clear strategy to protect and grow market share. Key challenges included identifying effective differentiators, understanding consumer behavior across categories, and building a marketing roadmap aligned with seasonal opportunities and revenue goals.
Exhart required both a deep diagnostic of its brand environment and an actionable plan to guide marketing efforts across digital channels, product categories, and seasonal campaigns.
Services Provided:
Creative Services
Web Development
Content Writing Services
Marketing Research
Digital Advertising
Solution:
Marketing Maven delivered a two-phase engagement, beginning with a full brand analysis and competitive research project. The team conducted a comprehensive review of Exhart’s presence alongside three major e-commerce competitors. This included share-of-voice benchmarking, keyword and content analysis, social media audits, and customer profiling through persona development.
With these insights in hand, the engagement moved into phase two: Marketing Strategy Creation. Marketing Maven collaborated closely with Exhart to build an actionable plan aligned with seasonal trends, competitive threats, and customer behavior patterns. This included:
- Development of a joint marketing calendar
- Campaign-specific messaging recommendations
- Strategic guidance for seasonal planning and product category prioritization
- Identification of underutilized marketing channels
- Recommendations for increasing market share through targeted competitive positioning
Results:
- Completion of a multi-competitor market and brand analysis in under 45 days
- Strategic recommendations aligned with Exhart’s growth priorities and seasonal peaks
- Unified marketing calendar integrating campaign themes, timelines, and channels
- Greater internal alignment around brand positioning, messaging, and customer targeting
- Actionable roadmap to defend and expand share in a highly competitive digital category