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Wilmanco Inc
Challenge:
The main challenges included ensuring the new Wilmanco website reflected the company’s branding while being modern, functional, and competitive. There was also a need to clearly communicate their products, services, and story, all while meeting a specific launch deadline.
Services Provided:
Web Development
Creative Services
Content Writing Services
Solution:
Detailed Design & Development Process:
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- 5-page WordPress website: The website was developed using WordPress, which offers flexibility and ease of use.
- Design Mockups: Creating 3 mockups for the homepage, allowing flexibility and creative direction before settling on the final design.
- Branding and Style: The team made sure to follow any branding guidelines provided by the client, ensuring consistency in style, fonts, and color choices.
- Content Creation: MM (Marketing Maven) provided content for each page with David Rice’s supporting materials, creating compelling copy and sourcing modern imagery from a paid library.
- Custom Icons and Visuals: MM designed custom icons and sourced high-quality images, giving the site a professional, polished look.
Revisions and Feedback: Two rounds of revisions per page were included in the process to ensure the site met expectations and any issues were addressed before finalizing.
Results:
The project resulted in a modern, user-friendly WordPress website that effectively communicated Wilmanco’s brand and offerings, was optimized for their target audience, and launched on time.
Kal Plastics
Challenge:
Kal Plastics needed a modern capability statement and a refreshed website presence to accurately reflect their decades of expertise in custom plastic fabrication. The key challenges included creating a clear, visually appealing document to support outreach efforts and developing a website that aligns with their brand, effectively showcases capabilities, and speaks to both existing and prospective clients. The website project is currently in progress with a strategic rollout in mind.
Services Provided:
Web Development
Creative Services
Content Writing Services
Solution:
Marketing Maven created a clean, informative, and visually polished 2-page Capability Statement designed to support Kal Plastics’ business development efforts. This document highlights their core services, industries served, differentiators, and key contact information, using a modern layout and brand-consistent design.
Website (in progress):
A comprehensive redesign of the Kal Plastics website is currently underway, guided by the following process:
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Platform: WordPress for its flexibility and ease of updates.
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Design Strategy: Homepage mockups to explore visual direction and ensure alignment with the client’s vision.
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Brand Integration: Application of updated visuals, color palette, and fonts consistent with the Capability Statement and client input.
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Content Development: Drafting of page content in collaboration with the Kal Plastics team to ensure accuracy and clarity.
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Imagery & Graphics: Use of modern product visuals and potential video integration to enhance engagement.
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Feedback & Revisions: Built-in review rounds for collaboration and refinement.
Results:
The completed Capability Statement is already in use and has been well received by the Kal Plastics team. It serves as a foundational piece for marketing and outreach. The website is currently in development and is expected to launch with a clean, informative, and conversion-focused design that reflects Kal Plastics’ industry leadership and trusted reputation.