MARKETING RESEARCH
MARKETING RESEARCH OVERVIEW
In today’s dynamic market, staying at the forefront of your industry requires innovative solutions and a keen understanding of evolving customer needs. As industries continue to evolve, it is crucial for businesses to remain ahead by understanding and predicting the changing preferences of their target audience. Marketing Maven’s comprehensive market research provides clients with actionable, data-driven insights to propel their brands forward.
Boost Your Business with Marketing Maven Research Mastery!
12
MONTHS
Our in-depth research delves into up to 12 months of market data, uncovering historical trends, identifying emerging patterns, and conducting year-on-year comparisons of key performance indicators.
This analysis enables our clients to:
Understand Customer Shifts
Adjust marketing and products based on changes in customer behavior and preferences to better connect with the audience.
Discover New Channels
Identify and target platforms where customers are most active to effectively reach them.
Adapt to Market Dynamics
Tailor products and messages to meet the current demands of their industry.
Enhance Offerings
Use insights into customer expectations to refine the product lineup and inform new product development opportunities.
Create Targeted Initiatives
Develop strategies that resonate with specific customer needs for impactful communication and conversion.
By utilizing advanced market analytics tools, we extract critical insights to shape the strategic direction of our clients, extending our research beyond immediate competitors to encompass broader trends across various sectors. Our goal provides our clients with a robust, data-driven strategy that reinforces their position as leaders in their respective fields. Through actionable insights, we assist our clients in achieving their objectives and re-establishing themselves as the top choice for their target audiences.
SOCIAL LISTENING
Social media listening has become one of the most effective ways for researchers to understand how people perceive brands and trends. It’s an online research methodology that delivers a wealth of insights to be leveraged strategically for marketing and communications strategies. It aids in the understanding of competitor strategies and share-of-voice, opportunities available for enhancing relationships with key communities, the identification of communication channels that might need more attention, and the identification of influencers or thought leaders that can be utilized throughout the campaign. This method of research pulls raw data (i.e. online conversations) but has no interaction with an audience. Through Social Listening we will understand:
SENTIMENT AT A GLANCE
Our sentiment analysis will provide a view of how customers feel about your brand, or any other topic. Tracking sentiment over time means you can easily see trendlines for positive and negative sentiment, to clearly understand if your campaigns are having the right impact on the perception of your brand.
Our team also breaks down sentiment by channel, so you can see how you’re performing on social compared to news media, or if a conversation on a particular social platform is driving a shift in sentiment.
Our sentiment-focused word-clouds break out the most common words from positive and negative discussions, making it easy to visualize the themes that are underpinning different perceptions of your brand reputation.
CUSTOMER INSIGHTS
Our research will get to the heart of your customers’ wants and needs. Even if they’re not talking directly about your brand, they’re talking about your industry or product category. By listening and analyzing those conversations, we will build a clear picture of their interests, attitudes and behaviors, enabling you to create more targeted and effective marketing campaigns.
Our social monitoring platform provides a real-time snapshot of evolving consumer trends. The discussions taking place on social networks are a rich source of insight into the changing behaviors, expectations, and attitudes of your customers and by performing analysis on this social data, we can help mold a strategy ahead of the curve.
COMPETITOR INTELLIGENCE
Our research will provide a great amount of competitive intelligence by uncovering what their customers love (or hate) about their products, how people are reacting to their marketing campaigns, or what opportunities they are missing. We will compare your share of voice,
sentiment, engagement and other key metrics with your listed competitors.
RESEARCH REPORT
Our analyst-created reports help executives understand key business drivers better, uncover industry trends or benchmark against competitors. These in-depth reports leverage our team of experienced enterprise analysts who add objective quantitative and qualitative analysis to the data.
Our aim is to help the data tell a story in a way that makes sense. This can create the “what, why and where” of emerging themes impacting your organization. Whether the report is focused on harnessing your consumer voice to inform product development, understanding trends to make sure your brand stays relevant or keeping tabs on your competitor’s movements so you can remain agile – our reports are created around your parameters to ensure you have access to the insights you need for important decisions.
Our reports are often used by customers to:
Visualize the impact of PR and marketing campaigns in an integrated, intelligent and user-friendly way.
Make sense of data and metrics so you can distribute insights internally to key stakeholders.
Guide planning and implementation, so you can do more of what's working and save resources through optimization
Thanks to AI, our media intelligence solution analyzes more than 275,000 global online news data sources, comments, reviews, forums, message boards and over 300 million blog posts and social media conversations. When it comes to reports, we pride ourselves on advancing from analytics to insights.
As a result, the custom reports we generate ensure that no stone is left unturned. We provide you with a 360-degree view of your business, so that you always know exactly where you stand.