SERVICES
PUBLIC RELATIONS
PUBLIC RELATIONS OVERVIEW
Marketing Maven is not just a name, it’s a promise. We are natural born story-tellers who are always thinking outside of the box to bring your company to uncharted heights. When you enlist Marketing Maven to spearhead your public relations strategy, you’re engaging a group of communication experts who will not only tell your story, but ensure that it’s told time and time again.
Our process begins by “thinking in your shoes” – we identify your pain points and reverse engineer our strategy based upon your goals. Our progressive stance on public relations allows us to blaze a new path for your company, while focusing on your immediate and long-term objectives.
With a track record of earning a plethora of national media coverage for our clients on television, radio, and online as well as in print in newspapers and magazines, our group of public relations consultants are eager to collaborate in order to accelerate your growth. However, we understand that in the big picture for success, your results need to be measurable. So, we move forward with every campaign under a strict analytical eye, tracking your success.
Elevate Your Brand with Marketing Maven's Strategic PR Expertise!
A Spirited Approach to Traditional Media
Traditional media is the essence of public relations. Our business found its roots in traditional media practices, and you can be sure that we’ve honed our skills down to perfection. Traditional media services offered at Marketing Maven include:
Broadcast, print, and online media outreach
Press releases
Blogger outreach and activation
Interview coordination
Reputation management
Crisis communications
With an array of media outlets at our fingertips, we craft relevant and thought-provoking newsworthy story angles that will appeal to a mass audience. As a dependable source for local and national journalists alike, we effectively mediate information from our clients to their target audience with ease. From pitching and fostering media coverage to coordinating interviews for our clients, we know how to create a buzz-worthy story.
Is your business not appealing to your clientele the way you wish it would? Consider it handled. Reputation management and crisis communication are two of our specialties. We’ve collaborated with a variety of clients and continuously craft our campaigns to cater to their specific pain points.
ELECTRONIC PRESS KIT
With an array of media outlets at our fingertips, we craft relevant and thought-provoking newsworthy story angles that will appeal to a mass audience. As a dependable source for local and national journalists alike, we effectively mediate information from our clients to their target audience with ease. From pitching and fostering media coverage to coordinating interviews for our clients, we know how to create a buzz-worthy story.
Is your business not appealing to your clientele the way you wish it would? Consider it handled. Reputation management and crisis communication are two of our specialties. We’ve collaborated with a variety of clients and continuously craft our campaigns to cater to their specific pain points.
Typical information within the press kit include:
- Company Backgrounder
- Leadership Bios
- A Selection of Important Press Releases
- Product Fact Sheet(s)
- Reviews
- Noteworthy Press Coverage
- Industry Awards and Accolades
- Digital Artwork
- Contact Information
SEO PRESS RELEASES
The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes:
- To notify the media about an event so that they will spread the word.
- To share news about your business, so that a reporter will see a story in your press release and
write a news article about it. - To promote your business’ appearance on the
internet via blogs, websites, and social networks.
We work with your team to draft relevant press releases
surrounding vital news as well as information pertaining
to your company initiatives. This process includes:
- Concept brainstorming
- Google Analytics review
- Identification of top four keywords
- Integration of four keywords into press release
- Backlinks and PDF uploads to press release
- Website embedded in release
To search engine optimize the press release, we upload
it onto a wire service then provide reporting and
analytics.
Press Release Development
The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes:
To notify the media about an event so that they will spread the word.
To share newsabout your business, so that a reporter will see a story in your press release and write a news article about it.
To promote your business’ appearance on the internet via blogs, websites, and social networks.
We work with your team to draft relevant press releases surrounding vital news as well as information pertaining to your company initiatives. This process includes:
Concept brainstorming
Google Analytics review
Identification of top four keywords
Integration of four keywords into press release
Backlinks and PDF uploads to press release
Website embedded in release
To search engine optimize the press release, we upload it onto a wire service then provide reporting and analytics.
CONSUMER PUBLIC RELATIONS
ONLINE MEDIA
Engaging online media is a critical component of our PR efforts, given its measurable impact and influence. Securing coverage in digital magazines and newspapers is a key strategy for driving web traffic, managing the brand’s online reputation, and enhancing SEO. Our approach to online media is strategically tailored, with pitches crafted to reflect your brand’s messaging. By leveraging editorial calendars, we align with trending topics and pitch appropriately to ensure visibility. We’ll also craft and share compelling stories throughout the campaign, including [PITCH CONCEPTS], and other unique pitch concepts relevant to you.
PODCAST
In the face of growing podcast popularity – with an estimated 136 million Americans actively tuning in each month – we see the opportunity to engage with listeners through this impactful storytelling medium. We will pitch relevant podcasts within the [SECTOR] and lifestyle sectors, securing on-air interviews to discuss the impact of your offerings.
PRINT MEDIA
While print media requires a longer lead-time, its contribution to enhancing brand credibility is substantial. We will devise inventive pitch angles to pique the interest of magazine and newspaper editors, securing earned editorial media coverage. Post-pitch, our team will connect with interested editors, providing comprehensive media press kits and arranging interviews as necessary. Utilizing editorial calendars will enable us to pinpoint upcoming topics.
BROADCAST MEDIA
Our team of public relations professionals will craft compelling pitch angles for television and radio producers, ensuring your message
reaches an even wider audience. After our initial pitches, we’ll engage with interested producers, supplying them with additi onal
information and setting up on-air interviews with subject matter experts or product roundups with on-air talent.
An Innovative Take on Public Relations
Whereas our traditional skill set solidified Marketing Maven as a force to be reckoned with, what truly set us apart as a top PR agency is our innovative thinking. We call ourselves trailblazers because we don’t wait for the light at the end of the tunnel – instead, we light it up ourselves.
By blazing the way to success for every company, big or small, we utilize unprecedented, analytics-driven tactics to skyrocket your company to new heights. Services we provide to our clients include:
- Sentiment analysis
- Competitive research
- Email marketing
- Trade show support
- B2B and B2C focus
- Market research
- Monitoring and reporting