Effective Marketing Solutions for the Roofing Industry
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Integrity Roofing & Construction
Challenge:
Integrity Roofing & Construction LLC partners with Marketing Maven to strengthen its digital presence through ongoing Google Ads management and website support. The project focuses on driving qualified leads through optimized landing pages, integrating trusted customer reviews, and leveraging tools like RealWork Labs for performance tracking and engagement.
Services Provided:
Creative Services
Web & SEO Support
Digital Advertising
Solution:
Marketing Maven provides a strategic, multi-pronged solution designed to boost conversions and support growth:
Google Ads:
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Writes and manages targeted ad copy tailored to key services and local markets
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Monitors and optimizes campaigns based on performance data and lead quality
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Ensures conversion tracking is set up and functioning correctly
Website Management:
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Designs and maintains custom landing pages focused on lead generation
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Integrates high-performing reviews from RealWork Labs to build credibility
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Coordinates with the RealWork Labs platform to monitor engagement and click activity
Ongoing Support:
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Collaborates regularly with the Integrity Roofing team to align efforts with business goals
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Updates website content and visuals to reflect data insights and seasonal service needs
Results:
The campaign continuously evolves based on insights and performance metrics. Integrity Roofing now benefits from a more seamless, reputation-driven web experience that encourages user trust and boosts conversion. The team continues to refine both the website and ads to support long-term growth.
GreatWay Roofing
Challenge:
GreatWay Roofing sought a modern, strategic approach to elevate its marketing, communications, and public relations efforts. The challenge was to create a cohesive message across multiple platforms—both print and digital—while showcasing the company’s leadership and community focus, particularly through its Free Roof Giveaway initiative. Additionally, the team aimed to improve SEO visibility and develop video content that connects authentically with clients and the community.
Services Provided:
Creative Services
Content Writing Services
Web & SEO Support
Public Relations
Solution:
Marketing Maven implemented a multi-pronged strategy to enhance GreatWay Roofing’s brand presence:
Creative Assets:
Developed branded “Thank You” postcard and email concepts, polished CEO messaging (350–500 words) with SEO strategy, and published industry-relevant blog posts tied to the Free Roof initiative. Each piece underwent two rounds of collaborative edits.
Public Relations Strategy:
Managed campaign execution, developed press releases, coordinated with Southern California local and B2B media, and promoted the Free Roof Giveaway. Marketing Maven facilitated bi-weekly status calls, reporting, and interview placements.
Videography:
Produced professional video content including:
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A 2–5 minute company overview video
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A 2–3 minute CEO “Thank You” video
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9 short-form social media clips (10–20 seconds)
Each video included one or two rounds of edits to align with brand messaging and outreach goals.
SEO Support:
Provided keyword strategy, guided blog development, and recommended the MarketingView/BizView360 platform for real-time reporting.
Results:
The campaign efforts have enhanced community engagement, reinforced brand credibility, and set a strong foundation for continued visibility. The completed creative materials and video content serve as versatile marketing tools. Ongoing SEO and PR efforts will continue to build brand momentum in the Southern California region.