RoundTree Financial Case Study

Client

Kendyl Roundtree, CFP®, MBA, MSFP
Owner and Managing Partner

Project Brief

Roundtree Financial is a wealth management and financial planning firm based in Westlake Village, California. They offer a wide range of services, including investment management, retirement strategies, insurance, estate planning, and business owner solutions. Roundtree Financial’s client-first approach ensures each financial plan is personalized to meet individual needs, fostering long-term relationships based on trust, collaboration, and expertise.

Roundtree Financial aims to position itself as a leader in wealth management, providing innovative and tailored solutions that evolve with clients’ financial needs. The brand’s mission is to help clients achieve their financial goals and secure their future through expert guidance and personalized service. With a professional yet approachable tone, the brand focuses on trust and integrity, with a modern and trustworthy visual identity that communicates stability and forward-thinking innovation.

Branding

The Roundtree Financial logo exudes sophistication, stability, and trust—key elements that define the brand’s strategic positioning in the financial sector.

The design’s foundation is built on a deep, rich green background, symbolizing wealth, growth, and prosperity. The bold, serif “R”, rendered in an elegant gold gradient, establishes a commanding presence, reinforcing the brand’s authority and expertise. The supporting typography, set in a refined serif typeface, conveys a sense of tradition, reliability, and professionalism—hallmarks of a financial institution dedicated to long-term success.

This premium aesthetic aligns seamlessly with Roundtree Financial’s mission of providing expert financial guidance with unwavering integrity. The visual identity differentiates the brand in a competitive landscape, building immediate trust and recognition. The simplicity and strength of the design ensure lasting brand recall while effectively communicating Roundtree Financial’s commitment to excellence.

We partnered with Roundtree Financial to craft a cohesive and impactful brand identity, ensuring consistency across all touchpoints. Our work included:

  • Brand Workshop: A strategic session to define Roundtree Financial’s core values, messaging, and positioning, ensuring a strong and differentiated brand presence.
  • Brandbook: A comprehensive guide outlining Roundtree Financial’s visual and verbal identity, ensuring brand consistency across all platforms.
  • Press Kit: A professionally designed media package that enhances brand credibility and provides essential company information for public relations efforts.
  • Email Signature: A polished, branded email signature that reinforces professionalism and brand recognition in every communication.
  • Website Comps: High-fidelity website design concepts that align with Roundtree Financial’s refined aesthetic and user experience goals.
  • Videos: Engaging visual content that tells the brand’s story, builds trust, and connects with the target audience.

"We LOVE the logo! I cried a little to be honest. Love the color pallet, love the font, love the logo. Honestly, so amazing!!"

Kendyl Roundtree, CFP®, MBA, MSFP
Owner and Managing Partner