SERVICES
SOCIAL MEDIA MARKETING
Welcome to the digital age. Without an effective social media strategy in place, you’re always going to be one step behind the competition. At Marketing Maven, we understand the importance of creating an engaging social presence, and pride ourselves in crafting powerful social media campaigns.
Boost your business with Marketing Maven’s proven strategies!
SOCIAL MEDIA STRATEGY
The content you post on social media has the power to reach an audience and get them to take action. This kind of impact only comes from having a solid social media content strategy. It is not enough to show up and sporadically post content that does not resonate with your audience. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms.
We do not believe there is a cookie-cutter social media strategy that will guarantee success. The strategy we create for you will differ depending on your industry and audience. Our process include:
Identify and Set Goals:
The first step towards a long-term social media strategy is to set content goals. Having goals in mind will help us start planning out the type of content to create. This process involves digging deep into your brand values as well as researching your audience.
Plan Social Content:
Once we have collaboratively created clear goals, we will conduct a social media content audit on the content that has been created so far. We will look at which posts performed well, which ones did not perform, and what was posted on each platform. A content audit will help us substantiate what is working well with quantitative data that shows how each post performs.
Build Content Calendar:
The next step is to build a social media content calendar. A calendar lets us take a big-picture approach to social media content planning. It will help visualize ideas and organize them in a way that makes the strategy easier to execute. This content calendar will be a hub for everything that is posted.
Social Marketers Top Goals for Social
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Increase Brand Awareness
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Sales/Lead Generation
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Increase Community Engagement
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Grow Brand's Audiences
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Increase Web Traffic
CONTENT CREATION & MEASUREMENT
CONTENT CREATION & DISTRIBUTION
Social media strategy goes beyond what is posted on your social channels. Planning and publishing your content are key parts of a successful social media strategy, but the content needs to actively engage your audience so that it is seen by the largest audience possible. Recognizing when your audience is active and sharing posts at the right time is also vital in ensuring that you reach more people.
Our team will develop engaging content for your audience and ensure it gets distributed at the right time and on the appropriate channels. For your campaign, we will be developing content that includes graphics, photos, and other visual audience engagement assets for use in various social media channels.
COMMUNITY MANAGEMENT
Social media platforms need to have a healthy mix of lifestyle, branded and promotional content. Listed below is our recommendation for social media content pillars.
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lifestyle content:
Personality images that matches the tone of a brand, relevant articles, videos or images that are relevant and aligned with the brand, influencer content, media reviews, relevant industry updates, inspirational quotes
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Branded:
Important information regarding the products, company news or new events, favorable customer reviews, customer photos
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Promotional (Call-To-Action posts):
Requesting fans to like a page, share content, or visit the website, sharing any deals or promotions
COMMUNITY MANAGEMENT & MEASUREMENT
CONTENT PILLARS
Community management is the process of building an authentic community among your customers, employees, andpartners through various types of interactions. Community management allows your business to:
Obtain feedback and gather ideas from your customers and audience members through real conversations
Provide support for audience members, fans, and customers when they need it
Increase brand and product awareness among your target audience
Learn about your customers and what they want, expect, and need
Build one-on-one and one-to-many relationships between audience members and your brand
Boost customer interactions, conversions, and sales
Provide value to your customers beyond a product or service
Our team will manage the interactions on your social channels to build a thriving and engaging community.
MEASURING RESULTS
The last step to an effective social media content strategy is measuring the results of all of efforts. Proper tracking is vital to creating a strategy with longevity. Keeping detailed metrics will help us tweak and optimize your plan over time. We will analyze content every month to keep track of what is working. This analysis will be a top-level view of content over a given period. We will review how each piece of content performed and what variables it had working with it. We will assess how well the content contributed to the overall content goals. A few of the most important social media metrics to measure include: