strategy360
Strategy360 utilizes the insights gained in our deep-dive market research to create an actionable marketing roadmap. This can be a go-to-market strategy, a brand expansion approach, or a plan to launch into retail.
Based on the personas identified in Insights360, Stategy360 documents specific tactics to encourage those audiences to action. Whether it be an email nurture campaign, articles in their most frequently read media outlets, lead generation via LinkedIn, digital advertising, or social media content that they will engage with, this will be a marketing blueprint for reaching each of these unique audiences.
In this stage, we also outline marketing tactics to help the C-suite achieve their business objectives. From building brand equity and enterprise value, to direct sales, this is truly a multi-channel approach to make your B2C, B2B, and B2G strategies come to fruition.
Here are a few examples of real-world scenarios where clients have used this data to monetize:
- A technology company looking for competitive advantages to highlight in their investor deck
- A nonprofit looking to renew their business line of credit to scale
- A consumer furniture utilizing market research to identify personas that fit into an adjacent market that support product innovation
- A global probiotics brand looking to roll out to retail
- A major home retail brand looking to gain market share in the ecommerce space
- A government agency looking to rebrand
- A professional service company looking to see M+A activity and ultimately exit their business for the highest price
- A private equity or venture capital firm looking for another risk mitigation vehicle using data to assess the viability of a potential investment.
The list goes on…
Insights360 is the perfect tool to use as a benchmark to make all of your future marketing activities accountable and measurable.
The Marketing Maven Method: Secrets of a Maven
Overview
You shouldn’t have to wonder whether an expensive marketing campaign will connect with your target audiences. With The Marketing Maven Method, you won’t. You’ll know exactly what you should do, how and why you should do it, and how to measure your results. Throughout this book, you’ll read about the different tactics used in each step of the Marketing Maven Method to take the guesswork out of marketing and get win after win for your business.
The Marketing Maven Method Book
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