Great Public Schools Now (GPSN) Los Angeles is a nonprofit organization committed to expanding access to high-quality public education across Los Angeles. As a key supporter of LAUSD’s Summer of Joy initiative, GPSN sought to ensure the program reached families across the city—particularly those in historically underserved communities. To execute a large-scale, multilingual digital marketing campaign, GPSN partnered with Marketing Maven to lead media strategy, creative development, and campaign execution across digital and out-of-home channels.

Challenge:

The Summer of Joy initiative was created to re-engage students and families following the disruption of the COVID-19 pandemic. With over 100 youth enrichment programs offered citywide—from academic support to sports and arts—LAUSD and GPSN needed to increase visibility, drive enrollment, and build trust across diverse communities. The campaign had to stand out in a saturated media landscape while remaining culturally authentic, cost-effective, and accessible in both English and Spanish.

Solution:

A Culturally Grounded, Data-Driven Campaign

Marketing Maven designed and executed a full-scale digital marketing campaign in English, Spanish, and Spanglish—tailored to resonate with families throughout Los Angeles. The strategy combined high-intent search advertising with social engagement, video storytelling, and community-aligned messaging.